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Marketing Management

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Author

Kameshwara Sastry, B.V.H.

ISBN No

8188818305

Edition

IST

Binding

PAPERBACK

Total Pages

Year

2009

Multi Subjects

ENGLISH PAPER BACKS

Price

300.00/- INR

Contents ::

1. Concept of Marketing, 2. Marketing and Social Responsibility, 3. Marketing Environment (Mirco and Macro), 4. Strategic Marketing Planning, 5. Segmentation: Trageting and Positioning, 6. Introduction to Consumer Behaviour, 7.Organisational Buying Behaviour, 8. Consumer Adoption Process, 9. Product-Concept-Product Mix-PLC-New Product. 10. Product Planning Process, 11. Concept, Importance, Objectives, Factors: Influencing Pricing, 12. Pricing Strategies and Policies, 13. Marketing Channels: Nature, Functions and Levels, 14. Channel Management: Conflict Decisions, 15. Promotion of Products: Advertising, 16. Tools of Promotion: Sales Promotion, Publicity and Personal Selling, 17. Marketing Information System and Marketing Research, 18. Marketing of Services