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Fundamentals Of Marketing Research

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Author

Dayandandan, R

ISBN No

8188818364

Edition

IST

Binding

PAPERBACK

Total Pages

Year

2009

Multi Subjects

ENGLISH PAPER BACKS

Price

425.00/- INR

Contents ::

1. Markets and Marketing, 2.Framework for Understanding the Market, 3. Managing Marketing, 4. Introduction to Research Methods, 5. Qualitative Research, 6. Marketing Research, 7. Marketing Research Process, 8. Sampling and Methods, 9. Methods and Tools for Data Collection, 10. Data Processing, Analysis and Discussion, 11. Preparation of Research Report and Scientific Papers.